Sunday, May 27, 2012

The Top Reasons Your Business Should Have a Mobile App

For many small business owners and entrepreneurs mobile marketing represents a growing business opportunity. It is true that as the use of mobile devices continues to explode the demand for mobile App development will continue to grow as well. Between December 25th and January 2nd, 2012 alone there were 1.2 billion Apps downloaded.


The App can quickly become one of the most effective marketing tools available to businesses and while developing a mobile App can be costly, it does not have to be. With different options available in the market today, any business can gain access to mobile marketing.


One of the things to consider is what platform to develop the App for. It is best to create a cross-platform App right from the start. Before hiring a developer one must consider all the functionality their App should have. The developer should be able to help each business develop a mobile strategy that will work and deliver results.
First, a mobile App should be equipped with the Push Notification capability. Push Notifications work just like text messaging and they deliver an astounding 97% open rate. The message is delivered immediately, not 2 days or 2 weeks later.
Business owners should also focus on building loyalty with their new mobile App. One of the best tools we've come across are check in offers. Every time a customer comes into a business they should be able to "check-in" and possibly unlock a special offer or a coupon.
Consider building an email list with the App as well. Business owners should focus on gathering as much information from their customers as possible and communicate with them via different channels.
A great use of the App is adding virality to the business, which is defined as "the degree to which a piece of content has or might be shared in a short amount of time." The business owner needs to give his customers the ability to share the news about their business with others via Social Media, text-messaging and email.
Finally, mobile ordering and payment is hot right now. Making it easy and convenient for people to buy from the business needs to be one of the priorities. Therefore, building a shopping cart into the App is a very smart move.

While developing an App can be very costly and some companies have been known for spending tens of thousands of dollars, it does not have to be. A small to a medium size business can find a solution that's right for their budget. The mobile App should easily pay for itself in a very short amount of time.


At the end of the day it's all about driving growth into your business and a mobile App is one of the best tools to do it with.


Now that you know what a mobile app can do for your business, please visit http://www.iminmarketer.com/. ImIn Marketer provides numerous marketing solutions to small businesses. Our mobile platform enables our clients to generate more revenue for their businesses. Mobile apps are effective and affordable marketing tools.


Tuesday, May 22, 2012

Articulate Your Authentic Message

One of the biggest mistakes that I see when coaching Conscious Entrepreneurs is they go for the safe, surface message.


It's not completely your fault, you know. You've been trained to fit in, to morph, to conform to systems and standards. If you made it out of your home, or through the educational system, with a sense of your brilliance intact you are to be congratulated. It's a rare feat. You are one of the exceptions.


But... What if you have a message burning inside of you, seeking expression, and you're not quite sure how to bring it into being, let alone articulate it. Well, the articulation of your message is the platform - the solid launching pad - from where you'll dive off into the exploration of your work.


If you're not sure what that is yet, here are a few places to explore and excavate your unique treasures:


1. Identify the problems that would move you into action. What movement could you stand behind? What causes would you take action on: write a letter to your congressman, collect signatures, etc. Why do you care? If you could solve the 'problem,' what would you do? These could be social issues (like domestic violence, hunger or education) or they could be environmental, spiritual or political issues. Explore the causes that tap your passion enough to move you into action.


2. Explore what drives you crazy in your industry. Think of the labels that you might put on as you do your 'work.' It might be author, energy worker, coach, consultant, etc. Consider where your industry falls short. Where are coaches missing the mark? How could consultants create more powerful results for their clients? Notice the things that drive you nuts and how you would do it differently. Michel Neray of The Essential Message is where I first heard, "What Drives You Crazy Makes You Great! I couldn't agree more.


3. Email 10 friends or colleagues and have them share what you're brilliant at. I know this can really press some buttons for folks, but asking is one of the most precious skills in your business. If you don't ask, you won't receive - whether it's feedback on an idea or income for your products and services. Besides, your greatness is something that is so natural to you that you won't easily identify it as such. For most of us, it's something that's reflected back to us.


4. Identify the tribe that elicits your brilliance. Let's face it, there are certain environments and certain people that just tap the best in you. Take some time to explore who they are. Who inspires you, sparks you up, and excites you? Remember circumstances when just being in the company of these people energized you. You stayed up later than you normally did, your food got cold because the conversation was so compelling. What if these were the folks that were your clients and colleagues? Every day would be a glorious adventure!


5. Get expert coaching on your authentic message. Experiencing breakthroughs and gaining clarity are the hallmarks of great coaching relationships. If you want to fast track your progress a mentor that gets your brilliance and helps you articulate it is priceless.


Your Authentic Message is the fuel that powers up your business. It's the thing that will see you through the constant evolution of you and your work. It's the inner resource that will never quit. Don't you think it's time you opened to the passion that powers your being and played full out?


Adela Rubio is a Joint Venture Strategist who helps coaches and creatives share their message and build their tribe using engaging listbuilding strategies. She is an expert at creating experiential online virtual events that position you to free your Unique Essence, share your Authentic Message and power boost your reach with Joint Ventures. Let Adela teach you how powerful partnerships can be. Download Adela's free audio "Creating Powerful Partnerships" at http://adelarubio.com/ today!


Wednesday, May 16, 2012

Go for Brochure Printing for Salons and Give Busy Clients a Chance to Choose You

Any parent who is always rushing to get some must-needed beauty parlor services would surely be glad to know that you have engaged the services of a company who does brochure printing for salons. Printed materials that have all the information about your business are important for family members and should be found in any household in your area.

Everybody Needs to Know the Services that Your Beauty Parlor Offers

With the help of service providers such as those who do brochure printing for salons many customers are aware of the services that your beauty parlor offers. People who go to the barber's or hairdresser's do so not just to get a haircut, but also for other services. Grooming services that include pedicures and manicures, perming and curling and even foot massage and foot spa are some of the most in demand services that people want to have in one place. In addition, they also want to check for facial services and even body massage in beauty parlors hoping to find a one-stop-shop to avoid spending more time looking for businesses that offer these. Adding all these services to a brochure printing for salons is necessary so customers know where to find your business and what to expect.

Everyone Could Use Savings on Your Bundled Packages

Bundled packages emphasized by brochure printing for salons help many customers decide faster where to obtain beauty parlor services when they can get bigger savings. Cost savings in order to minimize monthly expenses are necessary, not just for working people, but as well for those who need to attend special occasions and even those who are conscious about their grooming. Good grooming and hygiene are necessary to stay healthy, which makes beauty parlor services necessary. However, those who offer bundled packages with discounts through brochure printing for salons definitely will get customer's approval and patronage. There is no better way to attain high customer service satisfaction and referrals if you can offer great services at low prices, making them feel beautiful and financially wise, as well.

Everybody Can Pass the Good New Around

After hiring the services of brochure printing for salons you can be sure that the services you offer in your beauty parlor will spread in the community. Everybody will definitely be glad to know of the services you offer and the affordable price of these services. Some customers are even glad if they can call in advance and reserve time slots so they can manage their time more efficiently. There are also customers who might want to know who is on duty especially if they have favorite hairdressers or service providers in your beauty parlor. All this good news, including the time and days your clients can expect your business to be opens are important information for brochure printing for salons to include.

If beautification is your forte, then you can count on Conquest Graphics to take care of brochure printing for salons for you.