Text SMS Services For Business - Why It Is A Must?

Why do you need text SMS services for your business? Let me put it this way - there was a time when businesses felt that they did not need a fax machine. The same was said about having a P. C. If you can show me a business that does not use a P.C. I will show you a business that is unsuccessful.

The Secret To Profits Using Text SMS Services

Sure everybody has heard the buzz about text marketing. Although Text Marketing is one of the best forms of marketing on the planet at the moment, it is not a magic bullet. It takes effort on the business owners end. The secret to text SMS marketing is you need to build a list of subscribers.

This can be done in a number of ways and it is dependent on your current financial model. For instance if you are the owner of a diner you might place your campaign on your table tents, or simply have your hostess or waiters inform the customer.

If you are in the real estate business, you can show your lists 24/7. All you would do is add your campaign information to your current signage and watch your list grow. The leads will come to you on virtual autopilot.

Buyer Beware

There are two competing versions of text services competing against each other. The first is the most popular one, (because it was the first to the market) which is known as short code text marketing. The second is known as long code text marketing.

A short code is a special phone number that is usually 4 to 6 digits. The downside to using them is the text marketing service supplier will allot that same number to other companies. Before it is possible to setup your keyword, your service provider must make sure that the keyword is not already being used on the short code number that was assigned to you.

The best strategy is the 10 digit number method, which is the phone number that is assigned to you and you only e.g. the long code method. This is the most powerful method for the end user simply because it enables you to setup multiple campaigns on the fly using whatever keyword phrase you select within the predetermined character limit.

Cost To Get Started

This is hands down the most affordable method of marketing available to all business. For less than pennies per text message and $10 a month you could be up and running within minutes. No contracts, no worries, and no hassles.

Now that you know why you want a text service for your business, go setup your first Text SMS Marketing campaign and increase your ROI today.

Define Your Target Audience - Have You Defined Your Target Audience?

"I have a theme that permeates all of my business building and my marketing ethos - KNOW WHO YOUR TARGET AUDIENCE IS"

I read this somewhere, just the other day. It seems simple enough, but just how many of us business minded entrepreneurial souls actually do KNOW WHO OUR TARGET MARKET IS?

Time and again, we are seeing numerous business people neglecting to address the 'getting to know' their target audience. The knock on effect being that their business success is less favourable and in certain cases the business ends with failure... Such a shame!

So, how do you define your target audience?

Well, first and foremost you need to have the understanding that your target audience are the group of people who have an interest in or will benefit from what you have to offer and are ready and able to buy from you.

All too often we are blinded by these big fancy words, the likes of Demographics or Psychograpics. Of course they do play their part, quite an important part in fact, but more often than not they give cause for 'bury your head in the sand' syndrome.

So, to move forward in defining your target audience, you need to be thinking about the type of people your offering would appeal to. Think about factors such as:-

- Male or Female

- Age Group

- Particular Income level

- Certain area of the country

- Professionals working in a specific industry/sector

Once you have distinguished who you should be targeting everything, and I mean everything, will get a whole lot easier!

Focusing on one particular group rather than every Tom, Dick and Harry makes it so much easier when it comes to your marketing communications. Rather than it being a broad sweeping attempt to catch all and sundry, you are actually able to structure your communication with much more clarity and indeed be sure that the type of communication you choose, for example, e-mail, social media, direct mail and so on, is the most fitting for who you are trying to reach.

I've seen people procrastinate over defining their audience, anxious that they might lose out on those that don't necessarily fit their audience definition. Well it may be that one or two do slip through the net. But in really focusing on those that do 'fit' and hitting them right between the eyes with what you have to offer, will mean that you'll be so busy meeting the needs of those that are ready and able to buy that you won't even give the small scale number that do slip through the net a second thought.

Furthermore, you don't have to be limited to one target audience. The key is to define each audience and be sure to shape your communications specifically to favour each group.

Let's think about an activity that could appeal to multiple audiences - say Line Dancing... You are in business offering a service, you teach Line Dancing!

So, when you begin to look at defining your target audience you'll be thinking about the following:

- You need to find people who want to learn to line dance - So, forget those who already know how to groove on down in a linear fashion. Forget those who have no co-ordination (that'd be me!)

- Refining your target audience - who may wish to learn. Could be children, Singletons, or even Grandma down the street!

- What language does each group use/understand - Teenage Slang/Queen's English.

- Where do they spend their time?

- What communications would best suit them?

Those groups I mentioned just now come in the various age categories, communicate at various levels and probably 'chill out' in different ways. So, although all may have an interest in your offering of line dancing, unless you define each group, your marketing communication is likely to be wasted.

So, I'll leave you with this question....

Do You Know Who Your Target Audience Is?

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How Online Video Content Marketing Can Help You Win Enterprise Deals

More and more case studies are being published on how online video content marketing is driving action to improve conversion across all points of the sales cycle - from getting found on search engines to providing information on what distances your company from the competition and closing the sale.

If you are selling into enterprise level clients you know that there is more of a diverse set of busy decision makers out there than ever before. With decision makers having access to a ton of information and the ability make their own assessment in the buying process keeping all the decision makers engaged enough so you can navigate and overcome any objections is the key to winning more deals.

A Forbes Insight Study reveled that 59% of C-level decision makers prefer video to reading text because it helps them make deeper connections with your company and better understand your product / service, team and value propositions. However, most sales peoples till use white papers, case studies, websites and other pieces of paper. Because paper does not provide a personal connection, it is no wonder why decision makers don't "have time" to sift through the information your marketing department spent so much money on. Thus, these decision makers, may not be educated on how you can support their business objectives.

Because online video content marketing reaches out, informs and builds trust with your customers quicker, easier and more effectively than any other marketing medium, a well thought out plan for using online video marketing content in your enterprise deals will differentiate your organization, give you a competitive edge to drive sales.

Here are a few areas for your organization to get started using online video marketing in your enterprise level sales process.

1. What paper is used the most? Look at your company's brochures, product specs, case studies and white papers. These are widely used in the sales process and can have a greater impact using web video content marketing. Keep them engaged and win the deal!

2. What do you find your sales team repeating? An Invodo webinar reported that 66% of buyers watch product informational-intensive videos two or three more times. Which means they are going back multiple times to get more information to make informed purchase decisions. Get them informed and win the deal!

3. What is easy to show but difficult to explain? You have product/service information on your website... you talk about your products and services with video production just like you do everyday! You are the expert, show your stuff. Get them to understand and win the deal!

4. Who makes your company the best? Enterprise buyers know sales people only represent the team that will be executing your solution. Arm your sales team with video marketing content that allows these buyers to connect with your team. From your tech, project management, support to operation. Get them to connect with your team and win more deals!

5. Post presentation objection handling - Record answers to the top three objections your customers have about post-presentation. Tell your clients that you know what their problems are and which products or services you have created and why you have created them. This will build trust and credibility without directly selling to win more deals.

6. Thank you videos - Send a thank you video after every meeting. Remind customers about your value propositions and insert testimonials from other clients to win more deals.

Just like 10 years ago when your needed a website, you will soon need professional video marketing content to drive your messaging. Getting stated sooner will distance your organization from the rest by giving your clients easy to consume content that they will enjoy. And thus giving your company a competitive advantage.

And corporate online video marketing with a quality online video production company to create your online video can serve greater benefits to larger businesses that work hard to shape public perception. Marketing with online video for larger corporations can support their sales teams with content that differentiates them in all parts of the sales process. Simply put, online marketing with video can become a useful everyday tool in the life of a long sales and marketing processes.

In addition to providing your sales team with innovative sales-tools that distances your product' and services business value, you will be adding excitement to the buying experience to your customers.

Visit our website at http://www.nyccorporatevideomarketing.com/ for free downloads on Getting Started with Video Marketing and YouTube Marketing Tips

Why Building 5 Quality Backlinks Per Day Will Benefit My Local Preschool Business

One easy way to boost your local preschool business is by increasing traffic to its website. As more people see the site, they learn about the preschool and the services it provides. The trick to building traffic is to create high quality backlinks. Back-links are links on other websites that lead back to your website. Building five valuable back-links per day is a smart idea. Why? Links build traffic, increase customer base, help build relationships with other child care sites and establish credibility.

Improve Search Engine Rank (and build traffic to your site)

Search engines look at backlinks to decide how well known and relevant a website is. The more valuable back-links a site has, the higher it ranks for an internet search. Sites with quality links coming from related sites rank high. More people find your local business and learn about your services. A preschool business that builds five quality back-links per day will improve its internet ranking and increase traffic to its site.

Reach a Larger Customer Base

Building valuable backlinks exposes your site to more people. When someone visits a related website looking for information, chances are they will see your link. Chances are good that they decide to click over to your site. Your preschool business gains a potential customer. These are people who might never have found your local business if it were not for the backlink. Build quality back-links and your preschool business reaches a much larger customer base.

Build Relationships with Other Child Care Websites

Building a small number of quality back-links per day gives your preschool business the chance to build relationships naturally with other well-known child care organizations. Choose only relevant, credible sites to link with and your local business becomes reputable. In addition, other child care sites may have valuable information to share.

Slow and Steady Wins the Race

An important thing to remember is that not all links are equal. Link building services claim to build hundreds of links in a day. These are not quality back-links. Your preschool business especially, needs to be very careful in building inbound links. Build only five quality links per day. Make sure they are from only relevant, credible sites and your local business will slowly build credibility. Backlinks that are not quality will end up hurting your business rather than helping it.

Your preschool business can benefit from building five quality back-links per day. Great links improve internet position. They create the opportunity to build relationships with other related businesses, as well as bring new customers to your website. Lastly, building only five backlinks per day from great sites builds credibility.

Since 1994, Jeff Fisher has been helping entrepreneurs and business owners improve their businesses and marketing strategies. In 2011, Jeff focused his efforts on helping Child Care Leaders create and maintain their web presence.

Take advantage of Jeff's extensive internet marketing knowledge visit Local Child Care Marketing today to receive 11 Essentials To Marketing Your Child Care Business Online.

Be sure to stay up to date on current internet marketing strategies by visiting Jeff's Blog.

Using Online News Submissions to Gain Extra Visitors to Your Website

It can be quite hard to compete with other websites when it comes to attracting internet users to a specific website. If the site is in a popular field, like cars for example, then the competition is high due to the amount of Google searches being carried out. However, if a less popular field is being targeted then it's difficult because not many people are searching for that specific field anyway.

It's good to use keywords, meta tags, and other SEO techniques, but what many people forget is how Google ranks certain sites on their search engine. Yes, they do take into account well-optimised content, but many people forget that updated and useful content is being increasingly used as the determining factor. And that's where online news submission comes in.

What Happened?

In the past, a smattering of SEO was enough to get one's website to the top of the list, but with the recent Google Panda updates and the changes to these algorithms, it's the content which is reigning supreme. And that's why online news distribution is the perfect way to get websites to the top of the Google rankings.

The Power of News

It's well-known that millions of people all around the world look to the internet when it comes to finding out about the world and the latest news associated with different parts of it. And, to Google, this is relevant and updated content. This is why online news distribution with a link in a resource box can really drive traffic to a specific website.

But users who decide to take this route must make sure that they strike the balance between relevant news whilst minimising the competition. If it's a major news story then it's going to be carried by news websites all around the world, and that will make it impossible to make any impact on the Google rankings. But if it's not relevant then nobody will be searching for it.

Personal or Directory Submission?

Personal submission is the use of press releases on the website which is attempting to have traffic driven to it. This is one of the best ways to bring traffic to a website, but the only issue is that this can only be used once. If it doesn't work and other sites are considered to be more valuable then this can be a real problem, especially if it's a major news story.

Online news submission to directories, on the other hand, allows users to submit similar press releases or articles to multiple websites. This means that more websites will be pointing to the desired website. Whilst this will certainly increase the Google ranking of a website, the only way to get people on the website is for them to actively decide to click through to that website. This means that people might decide to read the news on an external website but might not decide to click on the inserted link.

In other words, the choice made should really depend on the specifics surrounding a certain news story.

http://www.release-news.com/ provides a full pr writing and online news submission service