Wednesday, October 31, 2012

Start To Make Money From Home Now

The increasing cost of living makes it hard for parents with children making ends meet. Both parents seem to need to work to pay bills and expenses. When parents leave their children with a babysitter or a day-care center, they worry about the type of attention their children get. Most parents go through anguish when they leave their children with strangers at daycare centers. They would rather personally want to keep an eye on their child.


To help keep their household expenses solvent, a stay at home parent would need to find a way to start a business from home. In the past, it was easy to cook or bake food and sell it to their neighbors, but now anyone can work on the Internet from home. the Internet offers great opportunities to anyone to work on the Internet from home. The internet offers great opportunities to earn money on the net in just about any business wit the possibility to reach an unlimited number of customers worldwide.


Internet marketing businesses offers a stay-at-home parent (as an affiliate) to join them by creating a website and market their products. Anyone can do this by advertising products on the Internet, and the companies will pay affiliates a commission for any product they sell.


For anyone to succeed on the Internet their website must have high traffic. The key is not just traffic, but targeted traffic. This type of traffic makes sure that the people visiting their website are interested in buying the specific products that are advertised.


The best way, still yet, to generate targeted traffic is to write an article about the product advertised. Once an article is written and submitted to an article directory, it must contain their website's URL at the end of the article. Many readers that are interested on the product will likely visit the website.


The key is to making the articles interesting and easy to read and attract traffic to their website. Posting an article in the article directories is usually free.


A website must have interesting details about the product to catch the visitor's attention the moment they visit the website. Do your best to include articles on the pros and cons about the product, reviews and testimonials.


Work on the Internet from home is a job that has many advantages such as:


*A great way to make money on the net.


*Get experience to market products.


*Work Internet from home can really be fun and allows you to be creative and most of all - independent.


*Do it from home.


*This totally benefits those parents that want to raise their children.


*This is an excellent idea for families that can't afford day care center or a babysitter.


*This is absolutely perfect for the parent who really wants spend quality time raising their children.


Good luck in your business!


Efren Maldonado invites you to come to his site to learn more about starting an online business the step by step way. His belief in delivering quality, free information is foremost to your success.


Please visit http://workontheinternetfromhome.com/ to get your free gifts and learn what to do next to make a successful online living!


My name is Efren and I am an active member of Chris Farrell's Membership. I learn here all about Internet marketing and everything that I need is still available or me. Join me and you can also do it. You won't need anything else outside of this membership. Chris Farrell and his staff are ready to help you with solutions and will even create a personal video for your solution. Join me on my journey to creating a passive income for the future. Go to http://www.workinternetfromhome.com/


Thursday, October 25, 2012

Banner Stands: Using Vertical Elements For Maximum Impact

Most good trade show displays feature more than one or two elements for a reason. By combining various elements such as banner stands, pop-ups or table top displays, companies give their spot on the convention floor more depth and visual interest. By breaking up the horizontal and vertical lines of sight, they encourage visitors to step into trade show booths and explore the area. If you use only one type of booth d?cor, you're short-changing your company's presence and limiting your options.


Versatile Banner Stands


One of the most versatile and under-utilized features for successful trade show displays is the banner stand. The vast majority of these are taller than they are wide for a strong vertical presence. Rather than relegating these features to the peripheral of your overall design, turning them into "add-ons," experiment with using these unique advertising pieces as strong elements in their own right.


Create A Panorama


Because banners are so tall, they lend themselves to creating a panorama when you use three or more in a row. By having a large image printed across three side-by-side units, you create the illusion of a truly panoramic view. This is ideal for creating impressive vistas or reminding viewers that your products or services are monumental; the panoramic view can essentially infer that they are 'too big' for just one panel.


Include A Features List


If you want to highlight an important list of information, have it printed on banner stands that you can strategically position near your trade show booths. Because they are two to three times taller than they are wide, they are perfect for a bulleted list that's quick and easy to read. The size and shape naturally draws the eye downward. Short blocks of information such as your top five products or seven ways your company improves ROI for customers can be easily digested by potential clients.


Draw Visitors Into Your Trade Show Displays


Strategically staggering three or four customized banner stands at one end of trade show booths can create an inviting path to the center of your area. Bold graphics, slowly revealing more information on individual pieces or even numbering actions you want readers to take can all draw visitors' attention. Instead of "ready, set, go..." on a single, large display, print each word on an individual banner, taking advantage of the vertical to increase impact with unusual graphics or your business logo. If they are properly staggered, readers will naturally end up in the heart of the display rather than simply passing by.


Tell A Story


The illusion of movement, whether it's movement from one spot to another or from one moment in time to the next, is always advantageous at trade show displays. Let banners tell a story such as the history of your company or the development of a new product. The strong vertical is particularly good for this type of narrative; the story can be printed in text at the top while an illustration is used at the bottom, mixing print and graphics for a powerful punch.


Relatively small but extremely versatile, banner stands can transform trade show displays from ho-hum to exciting with just a small investment of time and materials.


Skyline Tradetec designs banner stands Chicago businesses use to improve their trade show displays in Chicago. Striking Chicago trade show booths are just a click away. Check out exciting monthly promotions on their website.


Saturday, October 20, 2012

Referrals - 5 Steps on How to Turn Your Customers Into a Powerful Sales Team

Having a system to get referrals from our customers is one of the most powerful marketing strategies any business can ever employ.


Yet generating referral in this one is also one of the least used strategies.


At one stage over a 2 year period, I generated over 60% of my new business through referrals from customers. In terms of effectiveness, cost (zero), and the small time input, it's easily the most successful marketing strategy that I have ever used.


So here's the system that I use.


1. Drop hints with clients in advance that you will be asking them for referrals. I often say something like 'many of my new clients come through referrals from existing customers so, as we go along, I will be asking you if you know anybody who might be interested in using my services'. By doing this I'm planting a seed in their head and they make a mental note if they think of somebody suitable.
Also when I ask them at a later stage for referrals they will be expecting the question.


2. When I have a win with a client and I know they are happy with my service, I often ask them for a referral as they are on a high. I can ask them when we finish the job or contract but I find the 'win' stage is best. Some people will take prompting to think of names so my job is to help them. I make suggestions like customers, suppliers, business neighbours, friends, clubs they may be joined. Mobile phones are also a good source of names.


3. I take down the details of 5 people and then I say to my client 'if I phone these people they won't know who I am so would you mind phoning them, say who I am, describe briefly what I have done for you and ask them if it's alright if I call them'. If my client phones these people, they will be warming them up and the person will be expecting my call. Sometimes my client may not be comfortable doing this and in that case I phone the people direct myself.


4. If my client is happy to phone the 5 people, I arrange to check back with them if a few days. Normally he/she will have reached these people and in most cases they are happy to accept my call.


5. As soon as I finish talking to my client, I'm straight on the phone calling these 5 people. From my experience I always get through or they return my call, I more often tan not, get a face to face meeting and my conversion rate is very high. At one stage my conversion rate from this approach was 80% in a sector where the norm can be just 20%.


Neil O'Brien is a specialist in helping business find 'zero cost marketing ideas' to help grow their sales. If you would like to see more of Neil's great sales and marketing ideas, please click on http://www.quantum.ie/


Monday, October 15, 2012

How Movies Establish Fans and What Marketers Can Learn From It

The term "fan" is a term that, although not difficult to define, does hold a degree of ambiguity. According to the OED, a fan is a "keen and regular spectator", which in the film industry could perhaps be measured by total box office, DVD release profits, or even figures such as views of interviews on YouTube, or number of tweets about the premier. For a brand, this type of loyalty is now being called a Lovemark. It often transcends reason and rationality, one has only to think about avid Starbucks's fans who are outraged when taken away from their daily latte despite quality coffee from other venues. So, I've decided to pinpoint the stages of development from someone who merely lives in the same world as a movie to a fan, and how we can analyze these stages to make better marketing decisions.


STAGE 1: THE STAGE OF THE BLANK MIND


One of the key factors of becoming a fan in the entertainment industry is to have no prior knowledge of the movie. (Obviously, you must have heard of it in order to go see it in the first place, but no real prior knowledge of the movie's content.) This does not include hearing about the movie, or even watching the trailer. Far from drawing viewers away, these elements will encourage the initial exposure to the movie, which leads us to stage two. (This point may be one of the reasons as to why many of the Harry Potters fans on the books could never really become true fans of the movies, and emphasizes the importance of powerful initial exposure)


STAGE 2: THE POWER OF FIRST IMPRESSIONS


Unless you receive continuous impressions for years (is that how long it took Elizabeth with Mr. Darcy?), the first impression of a movie and brand is one of the most important parts of converting people to fans. The premiers are always surrounded by hype, but perhaps the most important things that movies must do is be FANTASTIC, despite lack of any kind of expectation (or, often very high expectations) as described above. More specifically, the beginning of a movie must be fantastic, not only to keep viewers in their seats but also because of the primacy effect, as viewers are much more likely to recall movie beginnings than endings when thinking back to the experience.


A substage component is the amount of content the user is exposed to upon first viewing. It is much easier to become obsessed with a movie than a song, due to media completeness and abundance (think of it as more to love from first try).


For brands this means that the first interaction anyone has with your brand has to be a powerful one, especially if this is a user's first interaction with it. It also means that you must have enough content readily available from first interaction to keep the potential customer on your website/Facebook page/ YouTube channel/Pinterest long enough to form a complete first impression with abundance of cross-platform information.


STAGE 3: STEPPING OUT OF THE MOVIE


Once a fascinated viewer steps out of a movie and goes home, one of the first things people will do is (obviously a huge surprise) search for extra content about the movie. Here is where people download apps, where they watch interviews, download the script, or even search for community discussions about the movie. This is the critical stage where many lose interest. If there's barely any extra information, it's difficult to keep the novelty of the experience strong. At this point, bonus marks for abundant video content.


Although this is nothing new, it is important to have your brand in many places on the internet, evidently not just for SEO purposes. Having blogs about your brand or a Facebook page or video content helps, but so does having links which are not directly promoted and owned by the brand itself. Cultural conversations and authentic discussions are priceless when someone wants to find out more about what your company really stands for - and to maintain the excitement about the brand itself, and ideally build up a level of fascination/interest similar to that of a film.


STAGE 4: IDENTIFICATION AND IDENTITY INTEGRATION


Although it sounds dramatic, almost everyone remembers that a key time frame where you were just so obsessed with a book or movie that it began to take over your life (and not in a bad way). Although I have a series of obsessions, one with The Unbearable Lightness of Being stands strong. It is now impossible to think back to points in time without the book's quotes, the movie's scenes or even the post-its with inspiration from the book all over my walls. This book has so thoroughly integrated itself into my identity that I almost wouldn't be me without it.


For marketers, this "loyalty beyond reason" stage is the mark of ultimate success, it is when the customer has identified themselves with your brand, developed an affinity for it, integrated the brand itself into their personality and is now a determined long-term customer.


Nelly Matorina is a marketing coordinator at Automated-Stores OY http://www.automated-stores.com/, a producer of advanced vending machines called Automated Stores, specialized in creating alternative and innovative retail methods. Automated Stores has previously specialized in technology retail, but is expanding into creating hot vending and other forms of retail. The Automated-Stores blog, focusing on new technology and innovative retail and internet marketing can be found at http://automatedstores.blog.com/


Tuesday, October 9, 2012

B2B Leads Signify Not Only Opportunities But Also Needs

You have to face it. People these days don't like salespeople. Even business owners themselves are starting to absorb the mentality from outspoken consumers on the pushiness and eagerness of companies these days. Who can blame them? For decades, many professionals and analysts have admitted that companies have cared more about selling than they are about giving the people what they needed. And in times of economic uncertainty, both businesses and consumers alike have become more focused and aware of prioritizing their needs first.


However, does this mean the end of sales and marketing? Hardly. It only means that a lesson should be learned here. It means that you need to prioritize those needs first. Fortunately for you, businesses are likely to have more needs as entire organizations than simply categorized groups of private consumers. On the other hand, how do you prioritize these needs if you don't even know what they are?


This is another thing that lead generation is supposed to do. And in light of recent developments, it seems to have been forgotten. When you're setting out the criteria for a qualified lead, you shouldn't limit yourself to just the budget or if whether or not a potential client may not be so potential after all in terms of sales. It's shouldn't be just about the money you'll be getting. It should be about whether or not you can give these people what they need. Frankly, the following piece of wisdom may seem tried but it's still well tested. If you're eager more about making a buck than making yourself useful, then you will indeed turn off a lot of decision makers and just all people in general.


Look at B2B telemarketing as one example of this. These days professional telemarketers often avoid giving everything away about their business (or the one they're representing). Why? Because they know the person on the other end likely doesn't care. What they do instead is ask questions. These questions in turn extract more information and help with the qualification process. Some of them even offer appointment setting between you two so that you'll automatically have a set opportunity to make use of that information.


Still, where's the point in them getting all that information for you if you don't use it to identify needs? It may even hurt you more if you spent resources on your own in-house call center instead of outsourcing because you spend so much effort but undermine the value of the results.


Now whether you're outsourcing a lead generation company or carrying on with your own, doing either means nothing if the only thing your sales team will focus on is the part about the money and not about what you can do for the business you're engaging with. In fact, it can even come to the defense of making money. You'll still need it to stay afloat after all, everyone does. It'd be pretty stupid to refuse an offer that can serve on the grounds that you're trying to make a fast buck. That will only work however if you've decided to concentrate on an business organization's needs and not just out to make an opportunity out of them.


Maxwell Stinson is a B2B Telemarketing Specialist and Marketing Expert that works for Kick-Start Sales Force. Max invites you to visit http://kickstartsalesforce.com/ for more details on B2B telemarketing.


Wednesday, October 3, 2012

The 5 Reasons Why Web Video Is the Most Economical Tool Your Company Can Use to Increase Profits

This is the Age of Video. Not only is it everywhere, but technological advancements make it look amazing. Using only a cell phone, video can be captured and uploaded onto YouTube instantly...and people are watching it by the millions. Video and the internet make perfect partners, allowing anybody in the world with something to say, to broadcast the message widely.


Astute corporations are also utilizing the power of online video to stand-out in the marketplace, with videos produced exclusively for their websites. Although video can be shot with an ordinary cell phone, an organization would be wise to leave that job to a professional video production company with years of experience. Companies will find that polished and targeted web videos deliver incredible return-on-investment and are the cheapest and most effective marketing tool they can employ.


Here's why:


1. 24/7 INTERNET: In the past, a television commercial was the only platform a company could use to speak to potential customers using the power of moving imagery, music and voice. The process of creating the ad and buying air time was astronomically expensive and thus, only the biggest companies could afford to do it. Despite the massive expense, TV commercials are highly limited for many reasons, the biggest being that they are only 30 seconds long. Now with PVRs, many television viewers simply fast-forward through the commercials entirely.


The great news is that online video offers all companies more bang for the buck than a TV commercial ever could. Web videos can be any length (although shorter is always better), cover a series of topics, and are free to be played over and over on a company website.


2. POWERFUL MEDIUM: Web Video is an "engagement object", meaning that it can reach and captivate countless new customers, prompting them to make buying decisions just by watching! Having web video on your company website increases the conversion rate (the rate at which a potential customer decides to become an actual customer). This important consumer decision is made off-site in the prospect's home or office, not in your place of business. A good video captures the hearts and minds of potential customers and converts them into real customers.


3. CUTS OUT OTHER EXPENSES: Web Video can save your company money in other departments! One how-to video or a series of instructional videos can save your company a fortune in payroll expenses by reducing the need for live customer service support. Printed manuals and instruction sheets can be reduced eliminated entirely with online video which can be watched indefinitely by countless customers on the company website.


4. COMMUNICATE DIRECTLY WITH CUSTOMERS: In the past, products that needed to be demonstrated also needed a costly sales force to travel into the marketplace do the demonstrating. A single web video that demonstrates the product puts an end to that on-going expense. A demo video also allows potential customers to familiarize themselves with the product from their own personal computer at home.


5. BUILDING RELATIONSHIPS WITH CUSTOMERS: A good video is excellent at building brand and awareness for a company. Superior to a print campaign, video has a "human touch" and allows viewers to see, hear and perceive a company's message on many different levels. A professional video production company can work with your organization to build web videos that not only effectively promote and market but also position the company as a friendly expert in the marketplace. For example, an Indian restaurant may consider doing a series of cooking web videos in the kitchen with their head chef. Not only does it showcase the wonderful food and show the fresh ingredients prepared with care, but it also provides free, useful information that the customer can take away.


The possibilities of web video are endless and people are watching videos online in greater numbers every day. Web video has the power to transform your business and attract new customers from far and wide. Be sure to consult with a professional web video production company to ensure your video brings out the right message and is perceived in the right way.


Gord McFarlane is a Video Production Specialist and Owner of Postman Web Video, Toronto's leading video production company since 1994. He is highly skilled and has extensive experience in all aspects of video production. He is an expert in internet-based video projects for business websites and internal communications as well as social media trends. Gord brings years of broadcast experience in TV field production, direction, shooting/camera, senior editor to his work at Postman.


http://www.postmanwebvideo.com/