Restaurants Can Increase SEO With Keywords

Customers search millions of things a day on many different search engines. In order to take advantage of these searches, restaurants can use keywords and phrases to increase their SEO ratings and learn more about what their customers are really searching for.

The big mistake that restaurants do at the beginning of creating their keyword campaign is not using the proper keywords to attract people to their sites. To avoid this, SEOmoz has come up with a few things in their "Beginners Guide to SEO" that restaurants should do to insure that their keywords and phrases will be effective.

They should first ask does the keyword match the content that their site offers. It is important that the people that will be directed to the site by the keyword will be able to find the information that they are looking for. It is also important that the customers who visit the site will turn their search into a purchase from the site. If the keyword does not have this potential, it should not be used.

Doing research on the keyword or keywords that a restaurant is planning on doing is critical in order to see how beneficial it will be to the restaurant. They can do this by searching for the term on the major search engines and see if it appears in their search results. Also, they can use Google AdWords to do a sample run of the keyword. All that they have to do is pick exact match and direct all the traffic from the keyword search to their webpage. Then they can track how many impressions and the conversion rate of their keyword.

The last thing to do is evaluate how well the keywords and phrases did. A restaurant should see how valuable a customer is who used the keyword to get to their site. They can do this by looking at the number of people who visited the site and then how many were actually converted to profit. If this number is reasonable, then the keyword was successful, but if it was not up to par then the restaurant should rethink their keyword strategy and try again.

Something that restaurants looking to increase their SEO rating should know is what is called the long tail of keyword demand. What most businesses do is pick the popular keywords that get them a lot of clicks. What they don't know is that all of these clicks only make up about 30% of the total clicks. The remaining searches, about 70%, is called the long tail of search. These are keywords that are only searched a few times and sometimes only once. This is important because restaurants can fill their pages with these long tail words and get a larger number or people visiting their page.

Restaurants are seeing satisfying results from search marketing when they implement it correctly. It can help increase profits and build awareness of a new business. In the end, restaurants should take SEO very seriously and apply it to their business in order to see the benefits their counterparts are already enjoying.

The 5 Reasons Why Web Video Is the Most Economical Tool Your Company Can Use to Increase Profits

This is the Age of Video. Not only is it everywhere, but technological advancements make it look amazing. Using only a cell phone, video can be captured and uploaded onto YouTube instantly...and people are watching it by the millions. Video and the internet make perfect partners, allowing anybody in the world with something to say, to broadcast the message widely.

Astute corporations are also utilizing the power of online video to stand-out in the marketplace, with videos produced exclusively for their websites. Although video can be shot with an ordinary cell phone, an organization would be wise to leave that job to a professional video production company with years of experience. Companies will find that polished and targeted web videos deliver incredible return-on-investment and are the cheapest and most effective marketing tool they can employ.

Here's why:

1. 24/7 INTERNET: In the past, a television commercial was the only platform a company could use to speak to potential customers using the power of moving imagery, music and voice. The process of creating the ad and buying air time was astronomically expensive and thus, only the biggest companies could afford to do it. Despite the massive expense, TV commercials are highly limited for many reasons, the biggest being that they are only 30 seconds long. Now with PVRs, many television viewers simply fast-forward through the commercials entirely.

The great news is that online video offers all companies more bang for the buck than a TV commercial ever could. Web videos can be any length (although shorter is always better), cover a series of topics, and are free to be played over and over on a company website.

2. POWERFUL MEDIUM: Web Video is an "engagement object", meaning that it can reach and captivate countless new customers, prompting them to make buying decisions just by watching! Having web video on your company website increases the conversion rate (the rate at which a potential customer decides to become an actual customer). This important consumer decision is made off-site in the prospect's home or office, not in your place of business. A good video captures the hearts and minds of potential customers and converts them into real customers.

3. CUTS OUT OTHER EXPENSES: Web Video can save your company money in other departments! One how-to video or a series of instructional videos can save your company a fortune in payroll expenses by reducing the need for live customer service support. Printed manuals and instruction sheets can be reduced eliminated entirely with online video which can be watched indefinitely by countless customers on the company website.

4. COMMUNICATE DIRECTLY WITH CUSTOMERS: In the past, products that needed to be demonstrated also needed a costly sales force to travel into the marketplace do the demonstrating. A single web video that demonstrates the product puts an end to that on-going expense. A demo video also allows potential customers to familiarize themselves with the product from their own personal computer at home.

5. BUILDING RELATIONSHIPS WITH CUSTOMERS: A good video is excellent at building brand and awareness for a company. Superior to a print campaign, video has a "human touch" and allows viewers to see, hear and perceive a company's message on many different levels. A professional video production company can work with your organization to build web videos that not only effectively promote and market but also position the company as a friendly expert in the marketplace. For example, an Indian restaurant may consider doing a series of cooking web videos in the kitchen with their head chef. Not only does it showcase the wonderful food and show the fresh ingredients prepared with care, but it also provides free, useful information that the customer can take away.

The possibilities of web video are endless and people are watching videos online in greater numbers every day. Web video has the power to transform your business and attract new customers from far and wide. Be sure to consult with a professional web video production company to ensure your video brings out the right message and is perceived in the right way.

Gord McFarlane is a Video Production Specialist and Owner of Postman Web Video, Toronto's leading video production company since 1994. He is highly skilled and has extensive experience in all aspects of video production. He is an expert in internet-based video projects for business websites and internal communications as well as social media trends. Gord brings years of broadcast experience in TV field production, direction, shooting/camera, senior editor to his work at Postman.

http://www.postmanwebvideo.com/