Dental and Medical Practice - 3 Things to Avoid and 3 Things to Do For More New Patients (Now)

Marketing your dental practice is often the furthest thing from the mind of a busy medical or dental professional. However, marketing your practice needs to be a regular activity so that you are always marketing your practice.

3 to Avoid

1) Neglect to invest in training for your office staff - Your front office staff is the first impression new patients have of your office, both on the phone and in person. How a prospective patient is handled on the phone makes the difference between a new patient for you or a new patient for your competition. How a new patient is handled by the front office in person can make the difference between a one time visit and a life long client who refers.

2) Fail to check up on what is happening up front- Too many professionals make the assumption that once trained, the front office staff will always do it right. Even worse, some will assume that they "just know" what to do.

3) Invest more in learning new techniques than in marketing your practice - The thinking goes something like this: "If can just learn the newest techniques, I'll have a more full practice." The reality is it does not matter how many new techniques you know when you have an empty office.

3 to Do

1) Invest in regular training for your staff - A regular investment in training of your front office staff gets you the best return on investment of any investment in your practice. With regular training you get a happier front office that buys in to your mission and brings in more new patients.

2) Verify that the front office is working the way you want it to - Train, trust and check up on your front office staff. Just because they have been trained well, does not mean they are performing well.

In just a moment, I'm going to tell you about a great way to check on the performance of your front office staff. But first I want to give you one more important tip.

3) Always market your practice - ABM stands for Always Be Marketing. This is a motto you need to adopt, even when your practice is full of new patients. A Chinese proverb often quoted by Harvey Mackay goes something like this:

Dig the well before you're thirsty

You will do well to always be marketing your practice, even when your schedule is full.

Remember how I said I was going to show you a great way to check on the performance of your front office staff? Well, here it is:

You can now claim your Free Instant Access to our exclusive 5 Star Challenge when you visit http://increasepatientsnow.com/

You'll receive a CD recording of an actual Mystery Call we make to your office. Finally, hear exactly what you're staff is saying to potential new patients when they call your office. Find out if they are getting them in or turning them away!

Brought to you by Jay Geier, Founder and President of The Scheduling Institute - Dentistry's Best Kept Secret